
Having judged some point prestigious award entries myself, I’m always surprised that people get the basics wrong, if you follow these five steps. I guarantee you’ll increase your chances massively of being shortlisted and or winning an award.
Just to give you an example of how important the way you write an award is, my partner runs a PR agency called Zen Communication, they took on a new client a few years ago, who had for the previous five years applied to this award and hadn’t even got shortlisted. The guys at Zen wrote the award entry, not only was the entry shortlisted but they won it, same business, same people just a better award entry.
Follow these five steps and I can guarantee hugely increase your chances of being shortlisted or winning an award, don’t be shy of sticking yourself in for an award either because you think you’re not good enough or to small, remember the British love an underdog.
I’d love to hear how you get on so please do let me know.
By Alan Adams