Be Like Steve Jobs, When it Comes to Running Your Business?
Apple are great at communicating to their customers and you have to be as well, make sure, that your customer relationship management system (CRM) is completely up-to-date and being utilised fully. There are a variety of CRMs available; you can get industry-specific ones or more general ones, just make sure that every person that contacts you goes on to your CRM along with where they heard of you, and as much information as you can possibly get. You can then tag these people so that, when you have to, you can retrieve them and send them relevant information that they will find of interest.
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11th April 2024