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The Correct Way To Tie Your Shoelaces And Grow Your Business

I wanted to share a three-minute video with you today about the correct way to tie your shoelaces…

READ POST 09th January 2025

Do You Know Why it's Important to Really Understand Your Clients?

It might be that you go through a consultation and then the client wants to think about it. Which is OK, remember to include your right (awards, qualifications, time in industry etc etc.) within the information they take away, just to remind them of everything you’ve already covered.

READ POST 14th March 2024

Increase Converting Leads Into Clients For Your Business

With your business, it should be possible to offer some guarantees so you're converting leads more often, whether these are time based or service based. It doesn’t have to be money back and don’t make the Ts&Cs a mile long either. I know with some treatments it can be difficult as results can vary due to a large number of factors, however during your consultation with the client you can talk them through everything to get them to understand any potential pitfalls.

READ POST 15th February 2024

Do You Know What To Do As A Sales Person At Events And Shows?

You might from time to time choose to take a stand at some events – they’re a great way of raising your profile. Don’t make the mistake of just turning up and setting up a stand though, remember you’re looking to make contact with people and collect data, so always try and have some sort of competition, even something as simple as asking people to fill out the form to enter a draw.

READ POST 10th November 2022

Do You Know How To Be A Consultant, Not A Sales Person?

Selling isn’t selling, it a service, you have to ask questions to find out what the client’s end goal is, then advise them on the best fit to get them there. You need to be a consultant, not a sales person. I worked with a clinic that adopted this and it had a huge impact on their bottom line.

READ POST 08th September 2022

Great Example of Sales, and About Knowing What The Client Wants

If you’ve ever watched The Apprentice, where Alan Sugar seems to spend his time criticising and firing people, there’s an excellent example of a presentation pitch done by Helen Miliband. In the presentation they were trying to sell a child seat to a French company, and one of the directors came up with a price objection saying the seat is too expensive. Helen’s partner in the pitch then took the seat and sat on it, saying ‘how comfortable it was’ which just makes you cringe as you watch. She’s completely ignored the objection and has made a pointless comment.

READ POST 12th May 2022
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