Do You Know Who Your Best Customers are?
If you’re in business then you have customers. You might have a few, or a few thousand, but understanding who your customers are – and especially who your best customers are – is absolutely essential and allows you to target new business too. Think about your ideal customers and even make up an avatar for them. Think about where they live, what they read, what kind of hobbies and sports they have, where they shop, and what frustrations they have.
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03rd July 2024