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Know Where Your Business is Going?

I always like asking business owners, what they really want to achieve in life – is it having more time to spend with the children. Planning Your Life so Everything Fits Together. Working three day weeks, jetting off on well-deserved luxury holidays throughout the year or even property abroad?

READ POST 05th June 2024

Step Two of How to Write a Business Plan That's Effective and Easy to Follow

Your strategy is there to give you a feel for what’s going to happen within your business over the next five years. Write a business plan and Work out roughly each year on a flip chart pad or large piece of paper, and build up the picture of everything that’s going on in your business. Start at the five year point and work backwards, you can even use post-it notes if you want, that way you can take them off if it doesn't look right as you build your picture.

READ POST 02nd May 2024

Five Steps to Massively Increase Your Chances of Winning an Award

Having judged some point prestigious award entries myself, I’m always surprised that people get the basics wrong, if you follow these five steps. I guarantee you’ll increase your chances massively of being shortlisted and or winning an award.

READ POST 11th January 2024

Five Things You Must Do To Get The Best From Your Website

So you want to get the best from your website, you could probably do a few different types of lead magnet or white papers, so that no matter what the person on your website is looking for you’ll have a guide that will help advise and coach them. Also, make sure that you have a lead magnet on every single web page.

READ POST 14th December 2023

Is it ever a Good Idea to Admit to Your Faults?

Research from social psychologist Fiona Lee states that admitting shortcomings is a great way to simultaneously highlight your strengths. And Dr. Robert Cialdini research showed that admitting to a weakness and then talking about a plus can build trust faster.

READ POST 12th October 2023

Are You Playing Craps With Your Marketing?

When I interviewed Peter Done from Peninsula (if you don’t know Peninsula they’re an HR company with over 1000 staff in the UK) he actually said to me that he didn’t have to come into work anymore, he chose to come because he really enjoyed it. You may not have heard of Peter, but he and his brother Fred started the Bet Fred chain of bookies.

READ POST 14th September 2023
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