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Be Like Steve Jobs, When it Comes to Running Your Business?

Apple are great at communicating to their customers and you have to be as well, make sure, that your customer relationship management system (CRM) is completely up-to-date and being utilised fully. There are a variety of CRMs available; you can get industry-specific ones or more general ones, just make sure that every person that contacts you goes on to your CRM along with where they heard of you, and as much information as you can possibly get. You can then tag these people so that, when you have to, you can retrieve them and send them relevant information that they will find of interest.

READ POST 11th April 2024

Do You Know Why it's Important to Really Understand Your Clients?

It might be that you go through a consultation and then the client wants to think about it. Which is OK, remember to include your right (awards, qualifications, time in industry etc etc.) within the information they take away, just to remind them of everything you’ve already covered.

READ POST 14th March 2024

Increase Converting Leads Into Clients For Your Business

With your business, it should be possible to offer some guarantees so you're converting leads more often, whether these are time based or service based. It doesn’t have to be money back and don’t make the Ts&Cs a mile long either. I know with some treatments it can be difficult as results can vary due to a large number of factors, however during your consultation with the client you can talk them through everything to get them to understand any potential pitfalls.

READ POST 15th February 2024

Where's Your Business Taking You?

I was at a business event where I spent some time with New York Times’ Bestselling author Raymond Aaron and he pointed out something really profound. He said ‘most business owners only have a single business so they can afford to be really inefficient with what they do.

READ POST 15th February 2024
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