Is Pricing Fear Holding Your Business Back?
I’m going to be slightly challenging here and suggest you have pricing fear, the only reason you’re not charging more for your services are the six inches between your ears. The amount of businesses I go into that don’t charge what they’re worth is shocking. Yes, you need to do some of the positioning and sales process stuff that we’ve talked about in the previous chapters, but on the whole, if you were talking to your dream clients you could almost instantly put up your prices, but probably won’t through fear.
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11th August 2022