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Is Pricing Fear Holding Your Business Back?

I’m going to be slightly challenging here and suggest you have pricing fear, the only reason you’re not charging more for your services are the six inches between your ears. The amount of businesses I go into that don’t charge what they’re worth is shocking. Yes, you need to do some of the positioning and sales process stuff that we’ve talked about in the previous chapters, but on the whole, if you were talking to your dream clients you could almost instantly put up your prices, but probably won’t through fear.

READ POST 11th August 2022

Do You Know How To Increase Your Businesses Profile With PR?

So, lets say you’ve got a few marketing activities on the go, what else? Well, Increasing businesses Profile With PR is a great idea, but it isn’t just about using them in isolation, you have to use them across all your marketing activities.

READ POST 14th July 2022

Did You Know, When It Come To Building A Successful Business You Have Two Choices?

Every week I keep a few slots open to talk to Business owners as it’s a great way for me to keep my ear to the ground and learn about what’s going on in the industry. It also gives them the opportunity to talk to me about some of the challenges in the business that they’re facing, and together, we discuss potential solutions (just drop me or Jennie an email if you want to be put on the list).

READ POST 09th June 2022

Great Example of Sales, and About Knowing What The Client Wants

If you’ve ever watched The Apprentice, where Alan Sugar seems to spend his time criticising and firing people, there’s an excellent example of a presentation pitch done by Helen Miliband. In the presentation they were trying to sell a child seat to a French company, and one of the directors came up with a price objection saying the seat is too expensive. Helen’s partner in the pitch then took the seat and sat on it, saying ‘how comfortable it was’ which just makes you cringe as you watch. She’s completely ignored the objection and has made a pointless comment.

READ POST 12th May 2022
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